首頁(yè) 即時(shí)動(dòng)態(tài) 紅豆居家多店齊開(kāi)，加速渠道戰(zhàn)略布局

紅豆居家多店齊開(kāi)，加速渠道戰(zhàn)略布局

來(lái)源：家居百科時(shí)間：2025年04月28日 10:56

Red Bean Home: Redefining Comfort in內(nèi)衣 Market Red Bean Home: Redefining Comfort in內(nèi)衣 Market

In the era of continuous upgrading of consumer demand, the needs of people for innerwear products have shifted from basic functions to a higher level of comfort experience. As a benchmark brand in the domestic comfortable內(nèi)衣 field, Red Bean Home always adheres to the brand concept of "Born for Comfort" and is committed to providing consumers with a wearing experience that combines quality and comfort. This May Day, Red Bean Home achieved a major strategic breakthrough – the simultaneous opening of 66 new stores across the country! This move marks the full acceleration of its "High-Energy Channel Strategy," and injects strong momentum into the brand's move towards high-end and quality development.

High-Energy Channel Strategy: Precise Layout to Occupy the High Ground of the Market

In recent years, Red Bean Home has keenly observed business trends and continuously deepened the adjustment of its channel strategy, allocating core resources to key cities' core business districts, high-end shopping malls, and high-quality outlets, known as "Golden Landmarks." The selection of the 66 new stores is highly strategic, covering a number of high-energy commercial entities across the country, including Shanghai Xijiao Baylink, Beijing Heshenghui, Dalian Development Zone Yihuhe City, and Chongqing Sunway Century Outlets. These areas not only have a large daily passenger flow and strong consumer power but also accurately reach the mainstream consumer groups pursuing a quality life, laying a solid foundation for the brand's efficient customer acquisition and market expansion.

Red Bean Home Store in Shanghai Xijiao Baylink

For Red Bean Home, high-energy channels are not only the forefront of product sales but also a three-dimensional display window for the brand image. Relying on the high-quality environment and customer attraction of high-end commercial entities, Red Bean Home delivers the brand's core concept of "Comfort" to consumers through exquisite store display and immersive consumption experience. This large-scale layout is Red Bean Home's important practice of accelerating the spread of brand influence and achieving exponential growth in market coverage through high-energy channels.

Red Bean Home Store in Dalian Xigang District

From a strategic perspective, the simultaneous opening of 66 stores is a key move in Red Bean Home's "10,000 Stores in 1,000 Cities" strategy. In the future, the brand will continue to deepen its presence in the core business districts of key cities while actively exploring high-quality commercial entities in下沉 markets, quickly achieving the goal of opening 300 new stores. By building a high-density, high-quality channel network, Red Bean Home will further deepen its connection with consumers and bring the "Comfort" concept into more families.

Red Bean Home Store in Dalian Development Zone

In addition, the brand has reached strategic cooperation with commercial giants such as萬(wàn)達(dá) and China Resources Land. This time, the new stores are located in many well-known commercial projects, which will further enhance market competitiveness through resource integration.

Opening Highlights: New Experience and Super Value Benefits

As a typical representative of the 66 new stores, the Beijing Heshenghui store opened its trial operation on April 24. As a Beijing landmark of trendy consumption, Heshenghui gathers many domestic and international first-line brands with a strong fashionable atmosphere. Red Bean Home's entry into it can not only enhance the brand image through the high-end commercial atmosphere but also accurately reach the consumer groups that are young, fashionable, and pay attention to quality.

Red Bean Home Store in Beijing Heshenghui

This time, the 66 new stores all adopt the latest store image design of Red Bean Home. The minimalist and fashionable space style, and the humanized display layout create a comfortable and convenient shopping environment for consumers. On the product level, whether it is the comfortable baby cotton bra or the new season's comfortable pajamas series, they continue the brand's pursuit of comfort and quality. During the May Day opening period, Red Bean Home also prepared rich benefits for consumers, where scanning and registering as a member can receive coupons.

Red Bean Home Store in Dalian South China

During the May Day holiday, Red Bean Home sincerely invites consumers from across the country to visit the new stores and experience the brand charm of "Born for Comfort." From products to services, from shopping environment to consumption experience, Red Bean Home is continuously optimizing and upgrading, bringing consumers better solutions to comfortable living, and steadily moving towards a new height in the fierce market competition.

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