必美意大利ARTE BROTTO全面革新品牌LOGO和官網(wǎng)(2020-04-17 13:59:15)

每一次顛覆都能帶來新生

每一次新生都將引領(lǐng)潮流

意大利阿特布魯托ARTE BROTTO

全面革新品牌LOGO和官網(wǎng)

初心不改 決勝未來

Loyal to ourselves, to the spirit and to the values that distinguish us for over 50 years, we decided to confirm the announcement of two innovations that we have been working for a while, to give a strong signal of optimism and presence. Today new Arte Brotto makes its debut, with a new logo and a new website. We proudly introduce you them.

忠于自己，秉承我們50多年來與眾不同的精神和價(jià)值觀，現(xiàn)在我們決定正式官宣已經(jīng)努力了一段時(shí)間的兩項(xiàng)創(chuàng)新，以發(fā)出樂觀和存在的強(qiáng)烈信號(hào)。今天，Arte Brotto帶著新的logo和網(wǎng)站首次亮相，我們很自豪地向您介紹他們。

New logo: a natural evolution

新logo：自然演變

Remaining loyal to our origins, we strongly wanted to be consistent with the evolutions that in the past years had distinguished our collections. What we call contemporary ecodesign, furniture and projects where luxury meets the maximum comfort, thanks to the wise and creative use of solid wood, inspire a modern logo, memorable in its essentiality.

忠于我們的血統(tǒng)，我們強(qiáng)烈希望新的改變與過去幾年使我們的系列脫穎而出的發(fā)展保持一致。我們稱之為contemporary ecodesign（當(dāng)代生態(tài)設(shè)計(jì)系列）。得益于實(shí)木的智能和創(chuàng)造性使用，使家具和項(xiàng)目滿足最大的舒適度，同時(shí)激發(fā)出了一個(gè)現(xiàn)代的logo，其本質(zhì)令人難忘。

The word Arte reminds us where we come from, the history of classic furniture, that we helped to write. The Brotto surname is a personal signature, that reminds us that our company is a family with the passion for wood, even before than being a family business.

Arte（藝術(shù)）這個(gè)詞使我們想起了我們來自哪里，以及我們?cè)鴧f(xié)助撰寫過的意大利古典家具的歷史。Brotto（布魯托）姓氏是個(gè)人簽名，這提醒我們，公司是一個(gè)對(duì)木材充滿熱情的家庭，這份熱情甚至比做家族生意更早。

New website: nature connected

新網(wǎng)站：自然相連

Trees and their ecosystem teach us, first, the value of being connected. So, the origin and precious raw material of our products is the main inspiration for our digital communication.

首先，樹木及其生態(tài)系統(tǒng)教會(huì)了我們相互聯(lián)系的價(jià)值。因此，我們產(chǎn)品的來源和珍貴的原材料是我們數(shù)字通信的主要靈感來源。

The new website was designed to be more efficient and user-friendly. It is also an important tool for our (and your) everyday work, because it has even more information and useful contents to help understand what distinguishes Arte Brotto’s furniture and projects from out competitors’, focusing on all the stage and processing that characterizes our production chain.

新網(wǎng)站旨在提高效率和用戶友好性。它也是我們（和您）日常工作的重要工具，因?yàn)樗哂懈嗟男畔⒑陀杏玫膬?nèi)容，可以幫助您了解Arte Brotto的家具和項(xiàng)目與競(jìng)爭(zhēng)對(duì)手之間的區(qū)別，尤其是重點(diǎn)表現(xiàn)我們的生態(tài)鏈專注于所有階段的加工這個(gè)特點(diǎn)。

The other great innovation concerns the presentation of the products: categorized in collections and typology, each of them is fully described and made recognizable by its code. A choice that makes it extremely easy to ask and give information in a right and timely way.另一個(gè)重大創(chuàng)新涉及產(chǎn)品的展示方式：按系列和類型進(jìn)行分類，對(duì)它們中的每一個(gè)都進(jìn)行了充分描述并通過其代碼得以識(shí)別。這樣的改變可以非常容易地以正確，及時(shí)的方式詢問和提供信息。

Finally, we give ample prominence, with the Bespoke and Projects sections, to our ability to create complete and tailor-made enviroments, in dialogue with architects and interior designers: an important business sector, where we can ben strong thanks to the synergy between Arte Brotto and Foglie d’Oro.

最后，通過與建筑師和室內(nèi)設(shè)計(jì)師的對(duì)話，我們?cè)诙ㄖ坪凸こ添?xiàng)目中充分強(qiáng)調(diào)了我們創(chuàng)建完整和量身定制的環(huán)境的能力：得益于Arte Brotto （阿特布魯托）和Foglie d'Oro（菲列德羅）之間的協(xié)同作用，我們這個(gè)重要的業(yè)務(wù)部門可以在其中發(fā)揮強(qiáng)大的作用。

Being confident that these two important notices are up to the challenges. To maintain our dialogue and collaboration that we have built up over time, it’s the best way to set the foundation for new successful goals, for you and for us, in the nearest future.

我們確信這兩個(gè)重要的通知可以讓我們應(yīng)付面臨的挑戰(zhàn)，因此，我邀請(qǐng)您與我們的辦公室聯(lián)系以獲取任何信息，并期待收到您的答復(fù)。為了保持我們長(zhǎng)期以來建立的對(duì)話與協(xié)作，這是為您和我們以及不久的將來成功實(shí)現(xiàn)新目標(biāo)奠定基礎(chǔ)的最佳方法。

期待您發(fā)現(xiàn)不一樣的ARTE BROTTO：https://www.artebrotto.it/

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